Maksim Kuzlin

AR Designer experienced in Lens Studio

AR Designer known for creating fun, beautiful, and viral effects that blend humor, pop culture, and emotional storytelling. Specialized in interactive and meme-driven AR for Snapchat, TikTok, and Meta Spark AR.

Experience

Independent AR Designer

Paris, France — 2019–Present

  • Creating makeup lenses, mini-games, and prototype AR concepts for Snapchat, TikTok, and Meta Spark AR.
  • Known for quickly producing fun and trend-driven effects that align with viral formats and platform culture.
  • Designed and shipped interactive and meme-based lenses across fashion, entertainment, and gaming sectors.
  • Specialized in compositing, staging, and optimization for real-time 3D experiences.
  • Collaborates with designers, engineers, and QA teams to ensure smooth performance and successful launches.

Achievements

  • Joined the Official Lens Creators (OLC) / Snap Lens Network in 2020.
  • Became a Lens Studio Ambassador in 2021.
  • Participated in AR Content Acquisition programs in 2023 and 2024, designing and developing 3–5 interactive lenses per month over 12 months each year.
  • In 2023: collaborated directly with Snap engineers and producers in real time on creative feedback and production.
  • In 2024: delivered all lenses independently, demonstrating Snap’s full trust in my technical and creative expertise.
  • Selected for the Spotlight Lens Residency — a 3-month program focused on developing unique interactive lenses for Spotlight.
  • Multiple LensList and Snapchat “Call for Creation” competition wins.
  • Filters and trends used by Duolingo, Scrub Daddy, Ryanair, Disney, MAC, H&M Beauty, Harry Styles, Miley Cyrus, and BTS.
  • Built a combined audience of 450K followers across social platforms through original AR memes and interactive experiences.

Education

M.A. in Communication Studies / Speech Communication and Rhetoric

Siberian Federal University

B.A. in Linguistics

Siberian State Technological University